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The Hardest Lesson I Learned as a New Business Owner: Turning a Devastating Setback into Growth

August 28, 20244 min read

The Hardest Lesson I Learned as a New Business Owner: Turning a Devastating Setback into Growth

As a new business owner, there are countless challenges you face—many of which you’re unprepared for. We all start out with optimism and enthusiasm, but the journey can sometimes take us to unexpected places. I’d like to share one of the most difficult experiences I had in the early days of Clara James Tutoring, not to dwell on the negatives, but to highlight the importance of resilience, learning, and growth.

The Promise That Seemed Too Good to Be True

It was about a year after I launched Clara James Tutoring, and I was still finding my feet. Like many small business owners, I was eager to grow and reach more people who needed our services. So, when I received a call from a man who claimed he could get me on the front page of Google, I was intrigued. He praised the work we were doing, emphasizing how crucial it was for children to receive the support they needed. His words resonated with me, and I was drawn in by the promise of greater visibility and the chance to help more students.

The offer seemed almost too good to be true, but he assured me that, because of his admiration for our mission, he had secured a special deal. For just a few hundred pounds, I could secure a prime spot on Google for six months. Excited by the prospect, I agreed, thinking this could be the breakthrough we needed.

From Hope to Heartbreak

Six months later, the phone rang again. This time, it wasn’t a friendly voice offering help, but a cold demand for payment. “You didn’t cancel your contract,” the man said, “so now you owe us thousands of pounds.” My heart sank. I hadn’t realized that by not cancelling, I was committing to a huge financial burden.

Panic set in. The thought of bailiffs coming to my home, disrupting my family, and seizing our possessions was terrifying. I tried to negotiate, but the pressure only mounted. Eventually, I agreed to a payment plan, feeling cornered and desperate to resolve the situation.

But the nightmare didn’t end there. When I received my next Barclaycard statement, I was shocked to discover that multiple transactions had been processed, totalling £13,000—far beyond what I had agreed to. My account was overdrawn, and the financial strain was overwhelming.

Finding Strength in the Struggle

In that moment of despair, I felt utterly defeated. I questioned everything—how could I have been so naïve? How could I recover from this? But in the midst of that darkness, I found a resolve I didn’t know I had.

I reached out to Citizens Advice, who were incredibly supportive. With their guidance, I filed a case with the fraud department and pursued legal action. It was a long and arduous process, but eventually, justice was served. I was able to reclaim the money that had been taken, and my credit rating was restored.

The Lessons Learned

Looking back, I can see how easy it was to fall into that trap. As new business owners, we’re eager to succeed and often lack the knowledge or experience to navigate these situations. But this experience, as painful as it was, taught me some of the most valuable lessons of my life.

First and foremost, it taught me the importance of being cautious and informed. Not every opportunity is as it seems, and it’s crucial to do your research before committing to anything that could have significant consequences.

It also reinforced the importance of resilience. Running a business is not a straight path—it’s a journey with ups and downs, and it’s how we respond to the setbacks that define our success. This experience didn’t break me; it made me stronger, more determined, and more aware.

Finally, it taught me the value of support. Whether it’s friends, family, or professional advisors, having people you can turn to in times of need is essential. We don’t have to face these challenges alone.

Moving Forward with Purpose

I share this story not to dwell on the past, but to encourage others who may be facing their own challenges. If you’ve ever felt overwhelmed or uncertain, know that you’re not alone. We all have our struggles, but it’s how we learn and grow from them that matters.

At Clara James Tutoring, we’ve built our business on the foundation of these hard-earned lessons. We approach every challenge with caution, resilience, and a commitment to doing what’s right. And most importantly, we never lose sight of our mission—to support children in their educational journey with care, compassion, and integrity.

If you’re a new business owner, or if you’re considering starting your own journey, I hope my story serves as a reminder to trust your instincts, do your research, and never give up. The path may be difficult, but the rewards of perseverance are worth every step.

 

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Dawn Strachan

For the past 20+ years I have been a firm believer that learning should be an enjoyable experience. I appreciate that traditionally education has revolved around worksheets, textbooks, listening to teachers. But a grounding in early years and working with children who had a variety of learning styles from I learned that it is an individual activity that is personal to all of us. We don’t all learn in the same way. Our influences, our experiences, our capabilities all influence how we retain information. But through it all, I believe that if we can make it enjoyable and engaging, they will want to participate. With participation comes practice which in turn boosts skill and confidence. With an increase in skill and confidence comes a willingness to have a go. This in turn leads to more practice which leads to a positive spiral of success. The moral, we need to make learning fun, engaging, use a range of techniques.

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What does a Clara James Tutoring Franchise cost?

A franchise has a start up cost of £3,000.

In addition, there is a monthly support fee of £100

What do I receive for my initial fee and monthly franchise fee?

Basically, everything you will need – providing you pass the application process.

Your franchise entitles you to trade under the Clara James Tutoring name and make use of our entire package, systems, and proposition to support you in building a successful business that you will manage and run. Possibly most importantly, 5 days 1-to-1 training including 1 day here in Aylesbury.

What training and support is available?

We’re proud of the training and support that is available to our franchisees It’s as individual as you are!

• You will receive a one-to-one 5-day induction and training.

• Online training courses and webinars,

• and workshops here in Aylesbury, Buckinghamshire.

• Annual 1:1 business review.

• Fortnightly 1:1 mentoring calls.

• Support from head office is just a phone call or email away.

How do I find students?

There are several di­fferent ways, but all of this is covered in the intensive 5-day initial training.

What hours will I work?

Your diary is yours to set, but you must be prepared to do some tutoring on an evening or weekend.

If you are interested or have any questions, please do get in touch at

[email protected]

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